Navigating Ad and Social Media Platforms: 30-Minute Session Conference Course Outline - Video Production & Advertising Event Speakers

30-Minute Session Outline: Navigating Ad and Social Media Platforms

Introduction (3 Minutes)

Quick overview of the importance of choosing the right platforms for video advertising and social media promotion.
Session objectives: To provide a roadmap for navigating ad and social media platforms for video content distribution.

Overview of Major Ad Platforms (8 Minutes)

Google Ads: Introduction to using Google Ads for video content, focusing on YouTube advertising options like skippable in-stream ads, non-skippable in-stream ads, and video discovery ads.
Facebook and Instagram Ads: Guide to leveraging Facebook’s and Instagram’s advertising platforms for video content, including tips on targeting options and creative best practices.
LinkedIn Ads: Brief overview of video advertising on LinkedIn for B2B marketing, including ad formats and targeting strategies.

Leveraging Social Media for Organic Reach (7 Minutes)

Content Strategy for Each Platform: Discussion on tailoring video content to fit the unique environment and audience of platforms like Instagram, Twitter, LinkedIn, and TikTok.
Engagement Tactics: Tips on boosting organic reach through engagement tactics such as hashtags, collaborations, and interactive features (e.g., polls, live videos).

Analytics and Measuring Success (7 Minutes)

Key Metrics: Overview of essential metrics for measuring video performance across ad and social media platforms (e.g., views, engagement rates, click-through rates, conversion rates).
Analytics Tools: Introduction to built-in analytics tools provided by social media platforms and how to use them to track and analyze video performance.
Optimizing Based on Data: Strategies for using analytics data to refine content strategy and improve video ad performance.

Best Practices and Tips (4 Minutes)

Creative Optimization: Emphasizing the importance of high-quality visuals and clear messaging in video ads.
Budget Allocation: Tips on allocating advertising budget across platforms for maximum impact.
Ad Testing: Encouraging A/B testing of different video ad elements (e.g., thumbnails, headlines) to identify what resonates best with the audience.

Wrap-Up and Q&A (1 Minute)

Quick recap of the key strategies for navigating ad and social media platforms for video marketing.
Open the floor for any immediate questions, encouraging further exploration in future sessions.

Key Takeaways

Participants will gain an understanding of the major advertising platforms suitable for video marketing and how to effectively use them to reach target audiences.
The session will offer insights into optimizing video content for organic reach on various social media platforms, emphasizing the importance of platform-specific content strategies.
Attendees will learn about the crucial metrics for measuring video performance, the use of analytics tools for data-driven decision-making, and best practices for creative optimization and budget management.

This session aims to be both informative and practical, ensuring participants leave with a solid foundation for successfully promoting their video content across ad and social media platforms.